Social media platform X is getting ready to launch a brand new onboarding characteristic known as “Starterpacks,” letting new customers immediately comply with curated lists of accounts tied to particular pursuits — akin to cryptocurrencies — to make it simpler to get began on the platform.
X head of product Nikita Bier said in a put up on Wednesday that the instrument will go stay in just a few weeks and that it has taken months of preparation to search out and compile the highest accounts for every curiosity class, with over 1,000 classes already pre-made.
In a video shared by Bier, the instrument seems to cowl a spread of major subjects, together with cryptocurrency, information, politics, trend, know-how, enterprise, and finance.
Examples within the video of particular person classes beneath these subjects embody memecoin buying and selling, economics professors, software program builders, and unhinged personalities.
“Over the previous few months, we scoured the world for the highest posters in each area of interest & nation,” stated Bier. “We have compiled them into a brand new instrument known as Starterpacks: to assist new customers discover the most effective accounts—large or small—for his or her pursuits.”
Over the previous few months, we scoured the world for the highest posters in each area of interest & nation
We have compiled them into a brand new instrument known as Starterpacks: to assist new customers discover the most effective accounts—large or small—for his or her pursuits
⬇️ Reply beneath with a subject you are most desirous about… pic.twitter.com/MYIIQAaJaL
— Nikita Bier (@nikitabier) January 21, 2026
There was chatter that engagement in Crypto X has been in decline. On Tuesday, Bitcoin cypherpunk Jameson Lopp shared knowledge from social media entrepreneur Jean-Christophe Gatuingt displaying that X posts containing the phrase “Bitcoin” fell 32% in 2025.
Customers participating with pursuits key to account progress
Bier seemingly teased the Starterpacks instrument earlier within the week, recounting a dialog with an X product supervisor who stated account progress is among the app’s “hardest challenges,” and that the true “magic of X” comes when customers depart the mainstream timeline of reports and politics and delve into their area of interest pursuits.
“Nonetheless, X is an interest-based graph, you’ll be able to’t merely sync your contacts and have a related feed. Energy customers like me have spent years discovering accounts and curating our timeline,” he stated.
“However that downside is now getting mounted: During the last 6 months, we have been iterating every day to make it faster & simpler for brand spanking new accounts to search out their pursuits on X. The items are lastly coming collectively — and it has been wonderful to observe.”
Starterpacks aren’t a brand new idea
The Starterpack idea is not new; different social media platforms have already rolled out the same characteristic.
Associated: Kaito winds down crypto-backed ‘Yaps’ as X bans funds for ‘AI slop’
US decentralized microblogging social platform Bluesky released “Starter Packs” in June 2024, permitting customers to create classes of accounts aligned with their pursuits.
Meta’s X rival Threads too started testing the same characteristic in December 2024, permitting customers to comply with customized feeds curated by members of Threads.
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