A report from market intelligence agency Similarweb means that Meta’s Threads is now seeing extra each day utilization than Elon Musk’s X on cellular gadgets. Whereas X nonetheless dominates Threads on the net, the Threads cellular app for iOS and Android has continued to see a rise in each day lively customers over the previous a number of months.
Similarweb’s knowledge reveals that Threads had 141.5 million each day lively customers on iOS and Android as of January 7, 2026, after months of development, whereas X has 125 million each day lively customers on cellular gadgets.
This seems to be the results of longer-term developments, fairly than a response to the latest X controversies, the place customers had been found utilizing the platform’s built-in AI, Grok, to create non-consensual nude photos of girls, together with, typically minors. Concern across the deepfake photos has now prompted California’s legal professional normal to open an investigation into Grok, following comparable investigations by different areas, like the UK, EU, India, Brazil, and many more.
The drama on X additionally led social networking startup Bluesky to see a rise in app installs in latest days.
As an alternative, Threads’ increase in each day cellular utilization could also be pushed by different components, together with cross-promotions from Meta’s bigger social apps like Fb and Instagram (the place Threads is often marketed to current customers), its give attention to creators, and the speedy rollout of latest options. Over the previous yr, Threads has added options like interest-based communities, higher filters, DMs, long-form textual content, disappearing posts, and has not too long ago been noticed testing video games.
Mixed, the each day lively consumer will increase recommend that extra individuals are utilizing Threads on cellular as a extra common behavior.
Based on Meta’s official numbers, the tech big stated in August 2025 that Threads had reached over 400 million month-to-month lively customers. The corporate subsequently reported in October of final yr that Threads had 150 million each day lively customers.
Techcrunch occasion
San Francisco
|
October 13-15, 2026
The expansion developments have been persevering with for a lot of months. Similarweb final summer time reported that Threads was closing the hole with X on cellular gadgets after seeing 127.8% year-over-year development as of late June 2025.
Relatedly, Similarweb noticed that X continues to be forward of Threads within the U.S., however the hole is narrowing. A yr in the past, X had twice as many each day lively customers within the U.S. because it does now.
As well as, Threads has little traction on the net whereas X maintains a reasonably regular net viewers with round 150 million each day net visits, in accordance with Similarweb knowledge. As of earlier this week (January 13), X was seeing 145.4 million each day net visits, whereas Threads noticed 8.5 million each day net visits throughout Threads.com and Threads.internet mixed.
