This Sunday’s NFL playoffs divisional spherical matchup between the New England Patriots and the Houston Texans will function a World of Warcraft-themed attraction for tailgaters, and it is as a result of Blizzard’s information reveals that its gamers love sports activities.
The World of Warcraft: Welcome Dwelling Pre-Recreation Tavern, because it’s known as, is a advertising and marketing activation that is meant to advertise WoW’s upcoming Midnight enlargement. Contained in the tavern, folks can get a drink and watch World of Warcraft livestreams. They’ll additionally meet cosplayers and influencers; the Orc cosplayers will probably be contained in the stadium for the sport itself.
The Midnight enlargement provides participant housing, which is one thing followers have been requesting for years. Blizzard can be partnering with actual property firm Zillow on this branded partnership, based on Sports Business Journal.
Folks can discover the Welcome Dwelling Pre-Recreation Tavern exterior Gillette Stadium in Foxboro, Mass. Blizzard Leisure CMO Monica Austin stated the group has been constructing the tavern at Blizzard’s headquarters in Anaheim, California for months, and solely only in the near past determined to host the occasion in Foxboro versus Denver, the place one other Divisional spherical sport will happen.
However why have this type of advertising and marketing marketing campaign within the first place? Austin stated Blizzard’s analysis has proven that lapsed and energetic WoW gamers additionally get pleasure from watching sports activities.
“We have performed an amazing quantity of deep dives to grasp who’re our gamers, lapsed and energetic. One of many issues we see constantly is that our gamers are over-indexed in watching sports activities. And for the NFL, it is top-three over-indexing sport,” Austin stated. “We all know our gamers are there. We all know they’re watching. It is a strategic approach that we wish to use to succeed in them.”
Midnight launches on March 2, and can revamp the sport’s practically two-decade-old Blood Elf zones in addition to introduce new areas, dungeons, and raids.
