By way of an extension to its earlier $50 million Collection A spherical that closed in September, AI video technology startup Higgsfield has bought one other $80 million price of inventory, bringing its whole Collection A to $130 million. The corporate says it has now hit a $1.3 billion valuation.
Higgsfield presents a device that enables shoppers, creators, and social media groups to create and edit AI-generated movies. The corporate was based by Alex Mashrabov, former head of Generative AI at Snap, who landed on the firm after it purchased his earlier startup, AI Manufacturing unit, in 2020 for $166 million. Mashrabov was a co-founder of AI Manufacturing unit.
5 months after Higgsfield launched its device, it touted 11 million customers and mentioned it was a platform of alternative for content material creators. 9 months in, it has now reached over 15 million customers and is on a $200 million annual income run price, with that determine doubling from a $100 million trajectory in about two months, it says.
The startup believes this places it in rarified progress terrain, outpacing corporations like Lovable, Cursor, OpenAI, Slack, and Zoom, in keeping with its press release.
To place itself much less as an AI slop maker and extra as a enterprise device, Higgsfield now emphasizes that the product is primarily utilized by skilled social media entrepreneurs, “a serious signal that the platform adoption has developed past informal content material creation.”
In fact, it’s nonetheless an AI slop engine as effectively. Final month, Higgsfield was used to create a video known as “Island Vacation” that depicted individuals talked about within the Epstein recordsdata alongside fictional characters on “trip” on Epstein’s island. (Due to its offensive nature, we’re not going to hyperlink to the viral X put up.)
Then again, its customers additionally share loads of initiatives centered on trend and Hollywood-esque story telling, as effectively.
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Traders within the Collection A extension embody Accel, AI Capital Companions, Menlo Ventures, and GFT Ventures.
