NEW YORK: Twitch streamer and social media persona Kai Cenat has introduced the launch of his new style label, Vivet, in a video titled “I Stop”, sparking hypothesis about whether or not the creator is perhaps stepping again from streaming.
The 23-minute video options Cenat and his crew discussing the model and sharing behind-the-scenes glimpses of prototype clothes manufacturing, together with early designs earlier than they’re mass-produced in a manufacturing facility. Regardless of the dramatic presentation, Cenat admits the model is a private journey.
“I would like [my brand] to be like they see every little thing. They see once I fail, once I obtain, once I’m doubting myself, and once I overcome it,” Cenat says within the video.
The identify Vivet is derived from the Latin verb vivere, which means “to dwell,” reflecting Cenat’s imaginative and prescient of breaking free from societal constraints. He describes the model as a high-end denim line with plans for each wide-leg and thin designs, though full collections have but to be revealed.
Cenat, 23, not too long ago made headlines by profitable 4 awards on the Streamer Awards, together with Greatest Streamed Collab for his stream with LeBron James, Greatest Marathon Stream for Mafiathon 3, the Occasion award for Streamer College, and Greatest “Simply Chatting” Streamer.
Though he has not participated in a serious streaming occasion for a number of months, Cenat has began posting vlog-style content material on his secondary YouTube channel, Kai’s Thoughts, the place he additionally paperwork his Vivet enterprise.
Cenat was ranked quantity 4 on Rolling Stone’s 2025 record of essentially the most influential creators, trailing IShowSpeed, Druski, and Ms. Rachel. He stays Twitch’s most-followed streamer, with 20.2 million followers on the time of writing.
