Ford is creating an AI assistant that may debut within the firm’s smartphone app, earlier than increasing to its automobiles in 2027, the corporate introduced Wednesday on the 2026 Shopper Electronics Present. The corporate additionally teased a next-generation of its BlueCruise superior driver help system that’s each cheaper to make and extra succesful — finally resulting in eyes-off driving in 2028.
Wednesday’s announcement was one of many solely ones to come back from a serious automaker at CES, marking a pointy turnaround from the late 2010s after they dominated the present. And it wasn’t made at a flashy keynote occasion; somewhat, Ford mentioned the information at a speaker session referred to as “Nice Minds” that was meant to “discover the intersection of know-how and humanity.”
Ford says it digital assistant is hosted by Google Cloud and might be constructed utilizing off-the-shelf LLMs, and the corporate is giving it deep entry to vehicle-specific info. Meaning the assistant can reply high-level questions like “what number of luggage of mulch can my truck mattress assist?” But it surely additionally means house owners will have the ability to ask for granular, real-time info like oil life.
The corporate is rolling the assistant out to its newly revamped Ford app in early 2026. A local, in-vehicle integration will are available 2027, although the corporate wouldn’t specify which fashions it’s prioritizing.
Ford didn’t go into nice element about what the in-car expertise will appear to be, but it surely’s not onerous to think about the probabilities when taking a look at among the extra tech-forward automakers.
Simply final month, Rivian confirmed off its personal digital assistant sending and receiving textual content messages, dealing with complicated navigation requests, and altering local weather controls. Tesla has built-in Elon Musk’s chatbot Grok in its automobiles, which prospects have used to generate on-the-spot sightseeing excursions. A few of these capabilities could eclipse what Ford has in thoughts, however the automaker additionally has a full yr to hammer out the in-car integration.
The brand new BlueCruise system teased on Wednesday is 30% cheaper to construct than the present know-how, based on Ford. It can debut in 2027 on the primary EV to be constructed on the corporate’s low-cost “Common Electrical Car” platform, which is anticipated to be a mid-sized pickup.
Techcrunch occasion
San Francisco
|
October 13-15, 2026
Ford is promising extra with this next-generation BlueCruise system, together with eyes-off driving in 2028. But it surely additionally claims the system might be able to dealing with “point-to-point autonomy,” much like what Tesla provides with its Full Self-Driving (Supervised) software program. Rivian has additionally teased a point-to-point system coming later this yr. All of those techniques require the drivers to be able to take management of the automotive at any second.
