Amazon’s AI-powered overhaul of its digital assistant, now referred to as Alexa+, is coming to the net. On Monday, at first of CES 2026 in Las Vegas, the corporate introduced the official launch of a brand new web site, Alexa.com, which is now rolling out to all Alexa+ Early Entry clients. The positioning will permit clients to make use of Alexa+ on-line, a lot as you are able to do at this time with different AI chatbots reminiscent of ChatGPT or Google’s Gemini.
Whereas Alexa-powered gadgets, together with Amazon’s Echo sensible audio system and screens, have a well-established footprint with over 600 million gadgets bought worldwide, Amazon believes that for its AI assistant to be aggressive, it’s going to must be in every single place — not simply within the residence, but in addition on the telephone and on the net.
Plus, the growth might later give anybody a solution to work together with Alexa+, even when they don’t have a tool of their residence.
Associated to this growth, Amazon is updating its Alexa cell app, which can now provide a extra “agent-forward” expertise. Or, in different phrases, it’s placing a chatbot-style interface on the app’s homepage, making it appear extra like a typical AI chatbot. (When you might chat with Alexa earlier than within the app, the main focus is now on the chatting — whereas the opposite options take a again seat.)
On the Alexa.com web site, clients can use Alexa+ for frequent duties — as an example, exploring complicated subjects, creating content material, and making journey itineraries. Nevertheless, Amazon goals to distinguish its assistant from others by specializing in households and their wants within the residence. That features controlling sensible gadgets, as you already might with the unique Alexa, in addition to doing issues like updating the household’s calendar or to-do record, making dinner reservations, including grocery objects you have to your Amazon Contemporary or Entire Meals cart, discovering recipes and saving them to a library, and even planning the household film night time with customized suggestions.
Extra just lately, Amazon has been integrating extra companies with Alexa+, together with the addition of Angi, Expedia, Sq., and Yelp, which can be a part of current apps like Fodor’s, OpenTable, Suno, Ticketmaster, Thumbtack, and Uber.
The Alexa.com web site encompasses a navigation sidebar for faster entry to your most-used Alexa options, so you may choose up the place you left off on duties like setting the thermostat, checking your calendar for appointments, reviewing purchasing lists, and extra.
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As well as, Amazon goals to persuade clients to share their private paperwork, emails, and calendar entry with Alexa+, so its AI can change into a kind of hub to handle the goings-on at residence, from children’ faculty holidays and soccer schedules to physician’s appointments and different issues households want to recollect — like when the canine received its final rabies shot, or what day the neighbor’s yard BBQ is going down.
That is an space the place Amazon might want to stretch, because it doesn’t have its personal productiveness suite or the wealth of private information that rivals like Google have already got for their very own clients. As a substitute, Amazon has been counting on instruments to ahead and add information to Alexa+ for its AI to maintain monitor of. That, too, will now be a function out there on Alexa.com, and the data you share might be displayed on the Echo Present’s display, the place it will also be managed.
This potential to handle a household’s private information may very well be Alexa’s greatest promoting level, if it will get it proper.
“Seventy-six p.c of what clients are utilizing Alexa+ for no different AI can do,” says Daniel Rausch, VP of Alexa and Echo at Amazon, in an interview with TechCrunch. “And I feel that’s a extremely fascinating statistic about Alexa+ for 2 causes.
He continues, “One, as a result of clients rely on Alexa to do distinctive issues. You realize, you may ship {a photograph} of an outdated household recipe to Alexa after which speak via the recipe as you’re cooking it in your kitchen, substitute substances for what you’ve across the residence, and get the job all the way in which performed.”
However he notes, one other 24% are utilizing Alexa to do issues different AIs can do — that might point out they’re shifting extra of their AI utilization to Alexa+.
Alexa.com will initially solely be out there to Early Entry clients who sign up with their Amazon account. Amazon has been steadily rolling out Early Entry since its debut of Alexa+ early final yr.
Rausch tells us that tens of hundreds of thousands of shoppers now have entry to Alexa+, they usually’re having two to 3 occasions extra conversations with Alexa+ than they did with the unique Alexa assistant. Particularly, they’re purchasing 3 times extra with Alexa+ and are utilizing recipes 5 occasions greater than earlier than, he says. Heavy customers of sensible residence gadgets additionally use Alexa+ 50% extra for sensible residence management, in contrast with the unique Alexa.
Nevertheless, throughout social media and on-line boards, there are complaints about Alexa+’s misfires and errors. However Rausch believes the complaints are overrepresented on-line. He says that the variety of individuals opting out of the Alexa+ expertise after making an attempt it’s within the low single digits, on common, or “successfully … nearly none.”
“Ninety-seven p.c of Alexa gadgets help Alexa+, and we see now in adoption from clients that they’re utilizing Alexa throughout all these a few years and plenty of generations of gadgets,” Rausch provides. “We help all of Alexa’s unique capabilities, the tens of hundreds of companies and gadgets that Alexa was built-in with already are carried ahead to the Alexa+ expertise.”
