Silicon Valley of us have a tendency to write down off the startup market throughout the pond as too small or not hungry sufficient, however that sentiment couldn’t be extra completely different from how Europeans view their potential.
Helsinki’s annual Slush conference this 12 months confirmed a enterprise market that appears like it’s getting ready to transformation, one which’s prepared for its first trillion-dollar startup.
Founders, enterprise buyers and authorities officers alike acknowledged the hurdles which have historically held Europe again from reaching its true scale and potential. For a few years, European founders moved to the U.S. to begin their firms or exited sooner than they wanted to since they had been working in a market that lacked native clients and money.
Corporations together with OMERs Ventures and Coatue made concerted efforts to enter Europe by opening places of work in London after the pandemic, however have since shuttered these outlets. OMERs, for instance, let a lot of its European staff go. In the meantime, Silicon Valley corporations have claimed in the previous couple of years that to deal with innovation, startups and buyers have to retreat to San Francisco.
Largely, folks suppose the kinks have been labored out: A number of enterprise buyers advised TechCrunch at Slush that the notion of the market being undercapitalized, or that deeper U.S. pockets aren’t , is overblown.
One investor particularly stated there may be completely extra U.S. capital within the European market now than 5 years in the past. Plus, some headlines draw extra consideration than others: When OMERs Ventures introduced its retreat, IVP and Andreessen Horowitz each stated they had been opening places of work in London.
European firms are additionally beginning to discover success in resisting strain from U.S. buyers to maneuver to the Valley to construct their firms.
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Vibe coding platform Lovable’s co-founder and CEO, Anton Osika, stated throughout Slush that he credit the corporate’s fast development — $200 million in annual recurring income in solely a 12 months since launch — to the truth that the startup stayed put in Europe, as an alternative opting to recruiting veteran Silicon Valley expertise to Stockholm.
Taavet Hinrikus, a companion at Plural who was the primary rent at Estonia-founded Skype, stated at Slush that the European market is a couple of decade behind the U.S., however startups have gone absolutely mainstream now in a means they hadn’t 10 years in the past.
One other VC added that when he initially started investing in startups many years in the past, startups and their income didn’t account for a noticeable portion of the area’s GDP or income, however now issues have modified essentially, and the share startups maintain will proceed to develop.
The rising variety of European success tales like Spotify and Klarna have additionally buffed up the area’s profile, giving founders the arrogance to not exit early. They’ve additionally given startup workers the talents and monetary safety to strike out on their very own.
Regulators aren’t sitting by, both, and currently have been making an attempt to make it simpler for startups to search out success. The EU is transferring towards regulation modifications that might enable startups to register in all EU nations directly, versus simply their native nation, subsequent 12 months. Such steps current their very own challenges, however the transfer is a step ahead.
Hurdles stay, after all. European enterprises stay much less probably than their American counterparts to experiment and implement startup tech. However the vibe at Slush couldn’t be extra optimistic. Europe seems to be prepared to return into its personal, even when it took somewhat longer to get there.
As Slush’s welcome banner put it: “Nonetheless doubting Europe? Go to Hel.”

