LOS ANGELES (Reuters) -Visible results veteran Ed Ulbrich, who labored on such movies as “Titanic” and “The Curious Case of Benjamin Button” and “High Gun: Maverick,” has joined synthetic intelligence analysis firm Moonvalley as head of strategic progress and partnerships.Â
Ulbrich will work to broaden the corporate’s relationships in Hollywood and collaborate with Moonvalley’s studio arm, Asteria Movie, to advertise adoption of its know-how.
He mentioned in an interview he sees parallels between the rise of generative AI and the beginning of computer-generated imagery, which revolutionized visible results in movie many years earlier.Â
“Lots of people apprehensive we have been going to be eliminating jobs, so I’ve seen this earlier than,” Ulbrich mentioned. “By the way in which, historical past will present a whole bunch of hundreds of jobs have been created from that bloom in know-how.”
Moonvalley is certainly one of a number of synthetic intelligence corporations trying to set up a foothold in Hollywood.
The corporate has regarded to place itself as respectful of copyright, utilizing solely licensed works used to coach its AI video mannequin, Marey.
The unauthorized use of movie and tv libraries has change into a current flashpoint, main two main Hollywood studios to file a lawsuit in opposition to one other AI firm, Midjourney.
“What drew me to Moonvalley is their respect for the craft, their use of fresh, licensed information, and their concentrate on empowering creators,” Ulbrich mentioned.
Ulbrich has greater than three many years of expertise in visible results, with greater than 50 movie and tv and 500 business credit. He additionally helped pioneer dwell digital human performances with a holographic projection of the late rapper Tupac Shakur on the Coachella Valley Music and Arts Pageant in 2012.
Previous to becoming a member of Moonvalley, Ulbrich served as chief content material officer and manufacturing president at Metaphysic, a generative AI firm greatest recognized for know-how used to age and de-age actors Tom Hanks and Robin Wright within the film “Right here.” That firm was acquired in February by DNEG Group.
He additionally held senior roles at Deluxe and Digital Area, the place he served as CEO.
(Reporting by Daybreak Chmielewski in Los Angeles; Modifying by Chris Reese)
