Phoebe Gates, daughter of Invoice Gates, is embracing synthetic intelligence to energy her trend tech startup, Phia. In a current podcast look, Gates, alongside co-founder Sophia Kianni, revealed how they harness ChatGPT to craft compelling advertising and marketing methods and create viral video content material with precision and ease.
Talking onThe Burnouts podcast, the duo supplied a behind-the-scenes look into how AI performs a central position in Phia’s social media and brand-building efforts. Removed from utilizing it merely as a creative assistant, Gates and Kianni defined that they “reverse engineer” top-performing social media movies to provide their very own standout content material, tailor-made to Phia’s aesthetic and mission.
“We don’t begin from scratch,” mentioned Kianni through the dialog. “The web exists for a cause.” She described how they curate a database of high-performing movies from platforms like TikTok and Instagram, then break down their parts utilizing AI.
Gates elaborated on their technique, “We’ll create a spreadsheet, these are the highest movies, right here’s why each labored, after which we reverse engineer easy methods to recreate that success.” From lighting and construction to pacing and tone, each element is dissected.
A key a part of this method entails transcribing chosen viral movies utilizing ChatGPT. The device is then prompted to analyse what makes the movies resonate, be it storytelling strategies, timing, visuals, or emotional attraction. As soon as these insights are in place, the crew feeds ChatGPT details about Phia’s model identification, asking it to draft scripts and content material concepts that mirror profitable codecs whereas staying true to the corporate’s voice.
The technique goes past instinct, providing a data-driven option to faucet into social media tendencies. Gates believes it’s a game-changer for entrepreneurs. “I exploit AI nearly each single day, and it supercharges me,” she mentioned. “We’re not simply guessing what works, we’re utilizing instruments to decode what already has.”
