YouTube has introduced that it’s going to discontinue its long-standing Trending Web page, practically a decade after its introduction in 2015. The choice comes because the platform observes a notable decline in visitors to the web page, reflecting broader modifications in how customers now uncover trending content material.
In an official blog post, YouTube revealed that the Trending Web page, together with the “Trending Now” listing, shall be phased out on 21 July 2025. The corporate attributed the transfer to evolving person behaviour, noting that viewers more and more discover widespread movies via options like personalised suggestions, Shorts, feedback, and Group posts, fairly than visiting a devoted trending part.
YouTube acknowledged, “Prior to now 5 years, fewer folks have been visiting the Trending Web page. Customers are actually discovering what’s widespread in additional dynamic methods throughout the platform.”
New Path: YouTube Charts and Discover Pages
With the elimination of the Trending Page, YouTube goals to focus on top-performing content material via different options. In style movies in particular classes will now be surfaced by way of YouTube Charts. At present targeted on music, Charts permits customers to browse trending music movies, weekly high podcasts, and widespread movie trailers. The corporate has confirmed plans to broaden Charts to incorporate a broader vary of classes over time.
In the meantime, gaming lovers can proceed to seek out trending content material on the Gaming Explore page, whereas all customers will nonetheless have entry to the overall Discover web page, creators’ channels, and their subscriptions feed to seek out non-personalised content material.
YouTube additionally emphasised the function of its algorithmic suggestions in showcasing a various number of widespread movies, tailor-made to particular person viewing preferences.
Impression on Creators
The choice is predicted to have combined reactions amongst content material creators, a lot of whom have relied on the Trending Page to spice up visibility and promote their achievements on different platforms. For creators in search of inspiration or pattern evaluation, YouTube recommends the Inspiration tab inside YouTube Studio, which gives tailor-made content material ideas based mostly on efficiency and viewers pursuits.
