Apple’s iPhone 16 emerged because the most-shipped smartphone in India through the April–June quarter of 2025, marking a major shift in market dynamics usually dominated by mid-range Android fashions. In accordance with Counterpoint Analysis’s newest India Smartphone Tracker, the system’s sturdy efficiency was pushed by aggressive promotions, prolonged EMI plans, and improved offline execution, serving to Apple report its highest-ever Q2 shipments within the nation.
India’s smartphone market total grew eight per cent year-on-year (YoY) in quantity and 18 per cent in worth through the second quarter, rebounding from a tepid Q1. The restoration was underpinned by a 33 per cent YoY surge in new product launches, summer season low cost campaigns, and elevated consumer spending as a result of easing inflation and beneficial financial coverage.
The ultra-premium phase, comprising gadgets priced above ₹45,000, noticed a 37 per cent YoY progress, the very best amongst all value tiers, signalling rising client curiosity in high-end smartphones. Apple and Samsung each capitalised on this pattern by increasing affordability initiatives akin to trade-in provides and no-cost EMIs, making premium fashions extra accessible.
vivo led the market in quantity (excluding iQOO), rising 23 per cent YoY, pushed largely by its Y and T collection within the ₹10,000– ₹15,000 phase. Samsung adopted in second place, supported by mid- and premium-range gross sales throughout its A and S collection, alongside continued curiosity in previous-generation flagship fashions.
OPPO (excluding OnePlus) secured third place, bolstered by demand for refreshed A5 and Okay collection fashions. The model’s retail-focused technique, improved seller incentives, and portfolio revamp contributed to its offline traction.
Nothing recorded the very best progress amongst manufacturers, with shipments rising 146 per cent YoY, its sixth consecutive quarter because the fastest-growing model, largely because of the CMF Telephone 2 Professional and ongoing retail enlargement.
Motorola posted an 86 per cent YoY enhance, fuelled by rising demand for its G and Edge collection and deeper penetration in smaller cities. In the meantime, Lava stood out within the sub- ₹10,000 phase with 156 per cent YoY progress, pushed by inventory Android gadgets and improved after-sales service.
By way of chipsets, MediaTek maintained its lead with a 47 per cent market share, whereas Qualcomm adopted at 31 per cent, with its shipments rising 28 per cent YoY.
OnePlus additionally expanded within the ultra-premium phase, reporting 75 per cent YoY progress on the again of its 13, 13R, and newly launched compact 13s gadgets. realme joined the ultra-premium race with the GT 7 Professional Dream Version, aiming to enchantment to youthful shoppers and increase its offline presence.
