Apple first unveiled its synthetic intelligence technique on the firm’s WWDC occasion final yr. Greater than a yr later, a few of the iPhone maker’s so-called ‘Apple Intelligence’ options have nonetheless not arrived, whereas the rollout of many others has been marred by undesirable surprises.
Nevertheless, CEO Tim Cook stays dedicated to Apple’s AI roadmap. In the course of the latest earnings name on Thursday, he said that the corporate is “considerably rising our investments” in synthetic intelligence. In an interplay with CNBC, Cook dinner additionally famous that Apple is “embedding it throughout our gadgets, throughout our platforms and throughout the corporate.”
Tim Cook dinner confirms Apple’s openness to acquisitions
Extra importantly, maybe for the primary time ever, Cook dinner confirmed that Apple is open to acquisitions as a way to speed up its AI roadmap. He additionally famous that Apple had acquired “round” seven corporations this yr, however none of them had been “large when it comes to greenback quantity.”
“We’re very open to M&A that accelerates our roadmap. We’re not caught on a sure measurement firm, though those that we’ve acquired so far this yr are small in nature,” Cook dinner said.
“We principally ask ourselves whether or not an organization may also help us speed up a roadmap, and in the event that they do, then we’re ,” the Apple CEO additional added.
A earlier report from Bloomberg revealed that Apple leaders had internally mentioned buying the AI search startup Perplexity to catch up within the AI race. In the meantime, one other latest report famous that the corporate may depend on LLM structure from OpenAI or Anthropic to energy its AI Siri.
Notably, Apple already employs ChatGPT to reply harder queries on Siri, however the firm can be engaged on an AI model of the voice assistant that was introduced at WWDC 2024 and has since confronted a number of delays.
In the meantime, Apple additionally faces the problem of retaining its expertise, as Meta builds its Superintelligence Labs division by poaching staff from different high corporations. A report this week revealed that at the very least 4 folks from Apple’s basis fashions division have been employed by Mark Zuckerberg’s firm up to now.
