She doesn’t have an MBA. There aren’t any buyers or supply apps. Only a 4×9 ft balcony, just a few cups of tea, and a singular concept that’s quietly brewing throughout India.
In a world more and more dominated by startups, facet hustles, and screens, one girl in Pune is displaying that straightforward, offline experiences nonetheless have the facility to win hearts– and generate revenue.
In accordance with a now-viral LinkedIn publish by Nitin Attri, the 28-year-old earns Rs1.2 lakh a month by internet hosting sundown chai experiences from the balcony of her 2BHK house in Pune.
Chai, Conversations, and a balcony
There’s no fancy cafe, no cloud kitchen, and no elaborate logistics behind her enterprise. As a substitute, visitors are invited into her house for an intimate gathering over regional teas, snacks, and native tales, with the backdrop of a Pune sundown.
Mr Attri shared how she does it. The lady hosts 6–8 visitors per session, serves conventional teas and home made snacks, and shares private or native tales as a part of the expertise. She prices between ₹1,400 and ₹2,000 per particular person and conducts 3–4 periods each week.
With minimal overhead and no digital advertising and marketing finances, her visitors discover her by way of Google Maps, Instagram reels, and word-of-mouth.
“Individuals come for chai, however keep for the tales, the town view, and the break from their screens,” writes Attri in his publish.
The rise of balcony experiences
What began as a one-woman initiative is now sparking a bigger development. From Kochi to Rishikesh, extra Indians are exploring the thought of providing hyper-local, homegrown experiences from their residing areas. Some embody stay music, poetry, artwork workshops, and even cooking demos—turning a humble balcony right into a cultural micro-hub.
“The balcony turns into the product. The host turns into the model,” Attri notes.
It’s a part of a broader shift in how folks spend their weekends. With growing display screen fatigue and a want for genuine, significant interactions, extra city dwellers are looking for offline, low-stimulation social experiences—and are keen to pay for them.
Extra than simply tea
Whereas chai stays the centrepiece, it’s clear that this mannequin is about greater than a sizzling beverage. It’s about creating neighborhood in a fast-paced metropolis, providing exclusivity in small, curated teams and turning on a regular basis areas into locations of heat and connection.
Web reacts
The publish caught the eye of web customers. A person commented, “Love this !! Are we getting again to the nice previous days, spending time with pals and colleagues… If we’re creating this tradition, it’s an effective way of spending good time with like-minded folks, discussing books n motion pictures!”
One other person wrote, “Individuals pay for experiences, which is likely to be priceless or folks whom they’ll meet, work together and be taught. I keep in mind many had been able to pay one million USD to have dinner with Warren Buffet.”
“A number of the finest conversations I’ve had had been whispered into the night time air from a quiet balcony. I simply love the idea….. a balcony with a view can become an incredible place to share your story,” the third person wrote.
A bit of the web had a distinct view on this startup thought.
A person wrote, “Wow now persons are earning profits based mostly on this issues however my query if somebody has household and has personal balcony why he would pay 1500 and go for another ..Could also be in youngsters this may be a good suggestion however there isn’t a scaleablity and longevity on this enterprise mannequin and the group of consumers is so restricted.”
“To me it seems hyped story,” one other person wrote.
