Google has taken a potshot at Apple over the corporate’s delay in rolling out its synthetic intelligence options. In a teaser video shared for the Pixel 10 sequence, the Android maker, with out naming Apple, questions how a function that was promised may very well be delayed for over a yr.
“If you happen to purchase a brand new telephone due to a function that is ‘coming quickly,’ nevertheless it’s been ‘coming quickly’ for a full yr, you can change your definition of ‘quickly’ — or you can simply change your telephone,” the narrator says in Google’s advert.
“Ask extra of your telephone,” provides the teaser video together with the launch for Pixel 10 sequence i.e. 20 August.
Apple’s AI delays:
Notably, Apple had introduced its synthetic intelligence options—dubbed Apple Intelligence—on the firm’s WWDC 2024 convention. Nonetheless, lots of these options have been nonetheless not prepared by the point the iPhone 16 launched, sparking widespread controversy for the Cupertino-based tech large.
In the meantime, Apple’s promised replace for the Siri voice assistant remains to be lacking from iOS 18, at the same time as inner work on iOS 26 has reportedly begun. In line with leaks, the corporate might delay the crucial Siri replace till subsequent yr.
Apple’s delays come as Google pushes forward with its Gemini AI assistant, which is about to switch Google Assistant on Android units later this yr. The Sundar Pichai-led firm launched its Gemini 2.5 Pro mannequin in March, which topped a number of AI benchmarks, adopted by the discharge of Gemini 2.5 Flash later within the yr.
Google sometimes unveils new AI-powered options for Pixel customers throughout its August launch occasion. This yr, the corporate is anticipated to debut 4 units: Pixel 10, Pixel 10 Professional, Pixel 10 XL, and Pixel 10 Professional Fold.
Apple, in distinction, presently depends on ChatGPT to deal with complicated AI queries. A latest report by Bloomberg’s Mark Gurman means that the corporate can be growing its personal ChatGPT-like chatbot for search. This software might finally be built-in into Siri and different Apple apps.
