The historically offline actual property trade is quickly embracing digital platforms to remain forward. Many brokers now use social media platforms like Instagram, leveraging their giant consumer base.
This shift was just lately highlighted by a 24-year-old software program engineer from Bengaluru who bought his first 2 BHK house, crediting his father for recognizing the property on Instagram.
The viral submit
The younger skilled, whose identification stays nameless, shared particulars of his home-buying journey on Reddit.
He revealed that to purchase the 2BHK, priced at ₹1.9 crore, he needed to sanction a mortgage quantity of ₹1,22,75,000, additional including that he coated 35 per cent of the property in money together with his mother and father’ help.
The Reddit consumer’s flat hunt got here to an finish when his father noticed a list on Instagram, they usually proceeded to buy it.
His expertise displays the rising development of actual property brokers and businesses utilizing Instagram to showcase properties, providing a visually wealthy and accessible platform for potential patrons.
The evolving panorama of actual property
The Web is revolutionising the way in which companies work right this moment. For many years, patrons have solely relied on newspaper classifieds or direct contact with native brokers to make a property buy.
Nonetheless, now the brokers are utilizing Instagram’s high-quality pictures, video tours and reels to draw a wider viewers.
“My dad discovered this on Instagram,” the techie stated, including that brokers and real-estate businesses have moved onto Instagram as nicely, with fairly a couple of good listings.
How did the netizens react to the viral submit?
Many Reddit customers congratulated the techie on reaching such an enormous milestone on the age of 24. Some individuals additionally praised his monetary planning, whereas others had been interested in his monetary planning and mortgage breakdown.
Amidst all of the praises, a couple of customers additionally expressed issues about taking over such a large debt so early in life.
He replied, “I used to pay loads as lease; from an funding perspective, shopping for a flat made extra sense.”
The particular person additionally talked about the advantage of the property’s strategic location, stating, “The placement is close to a tech park, so even when I do not dwell there, I may lease it out and canopy half of the EMI via that simply.”
